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Effective Public Relations

price: +60355231819 or email sales@wanfahprosper.com
INTRODUCTION
Everything we say or do in public is Public Relations. This seminar promotes a better understanding and appreciation of the challenges, skills, attitude and philosophy that are so necessary to successfully manage an effective public relations programme for a company in the private sector, a government ministry or department in the public sector or for an NGO.

LEARNING OUTCOMES
By the end of the “Effective Public Relations” workshop, participants will be able to gain the following :

Knowledge
•Learn the key theories behind Public Relation practice
•Understand the fundamental concepts of public relations as an integral part of the management mix
•Appreciate the differences in advertising, marketing, press relations and promotions
•Increase the knowledge of media relations and getting coverage

Skills
•Identify public relations opportunities and initiate approaches
•Manage the public relations function in keeping with professional standards
•Distinguish audiences and their needs
•Using effective Public Relation tools

WHO SHOULD ATTEND
•Executives & Managers with responsibility for the public relations function
•Executives & Managers from advertising and marketing
•Staff of relevant government departments and ministries
•Other executives & managers who wish to make a career move.

METHODOLODY
This “Effective Public Relations” workshop’s methodology is a combination of Interactive Presentation and expert input with lots of examples and exercises

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